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Arena appointed Premium Partner of the German Swimming Federation

Italian watersports brand to equip the German national team.

Tolentino, 23 April 2013 – Global swimwear brand arena is pleased to announce that it has become a premium partner and official supplier of the German Swimming Federation (DSV – Deutschen Schwimm-Verbandes). The new appointment follows an opening concerning premium partnership within the framework of the DSV’s existing group of suppliers; arena has taken the opportunity and earned the responsibility of equipping the DSV and the German national swimming team for international competition in 2013, including the World Championships in Barcelona.

One of the mutual goals of both partners is to attract more followers to the sport of swimming. To that end, several events are on the 2013 agenda. "We are pleased that with arena, with whom we have worked in different areas for decades, has opted for premium partnership. The company is so deeply rooted in swimming that both partners are already thinking above and beyond the national team. Thus the focus is on the promotion of the sport as a whole – from competitive to recreational swimming,” said DSV President Dr. Christa Thiel.

Arena and the DSV’s long-standing cooperation has been formalized in time for the German Championships in Berlin on 04.23.2013. As a premium partner of DSV swimming, arena will equip the federation’s top athletes for all international competitions. Christiane Nothelfer, manager of arena Germany GmbH, sees the partnership as a great opportunity to promote the sport of swimming: "We are very happy to have such a strong partner, and with the athletes and coaches we can foster the broader public’s enthusiasm for the sport of swimming."

To promote broad appeal for the sport, the DSV will support the arena Swim Academy. These one-day seminars give young athletes the opportunity to interact with swimmers and coaches from the national team, as they share their experiences and provide insight into their training routines.

In addition to the DSV, arena partners with numerous other well-known international federations, including the U.S., Italy, Russia, Hungary and the Netherlands.